For some medical practices, referrals are 80% of new patient business. But how can you increase referrals from your existing patients? Here's a few tips you might find helpful:
Innovate: Design new services or procedures that stand out in the market place. Such “signature” procedures are often the bridge to increased media coverage.
Differentiate: You have to be different to make an impression. However, you don’t have to go to major steps to People talk about small things.
Focus: Make a commitment to deliver a positive patient experience for all your patients. Focus on five promises you know your patients want and you can deliver. Share your list of promises with your staff and focus on delivering on those expectations.
When the Toyota Prius Hybrid Car hit the market, people quickly started talking about it. However, people didn’t focus on the hybrid concept. Almost exclusively, they told stories about the little things such as the Keyless-entry and the futuristic dashboard. Patients are less able to distinguish between a good and bad doctor, but they sure know how to evaluate their waiting room experience.
