Patients considering elective procedures have (many) options

"To attract new patients, our practice had to stand out. Many women in our market didn't even know that we offered advanced laser treatments!"
— California dermatologist and Fabric client

If you are competing with the best, you have to look your best. It's all in the details - and your patients really care about details.

An easy-to-use Web site contains advice on skin conditions and holds in-depth information about procedures.

When women use Google to search for information on certain procedures, we make sure they find our client.


Case: Attract patients

Challenge

With a significant investment in expensive laser equipment, this Southern California dermatologist wanted to attract more patients to new and innovative laser treatments. Women in the upper-income bracket are the target audience for these treatments, so the practice brand needed a boost and marketing efforts had to be focused on the right channels.

Solution

We offered a three-step solution:

  • Brand: We defined the competition for the audience and opportunities in the marketplace. We re-positioned the practice with a new brand ID and clear messaging differentiating the practice from competitors.
  • Web site: We developed a high-quality Web site that matches the audience expectations and entices women to consider the practice. A critical part of the work was to develop deep layers of information and patient stories to build trust with prospects.
  • Internet marketing program: Fabric developed a targeted Internet marketing program focused on high-margin procedures. Program elements included unique landing page designs, search engine optimization, pay-per-click campaign management, and marketing analytics.

Results

The only thing that mattered: significant growth in high-margin patient base.

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