30% growth in profit-center appointment requests

"Fabric helped us market our high-margin treatments to the right audience."
— Medical director for a California cosmetic surgery practice and Fabric client

We focus on marketing high-margin procedures.

With search engine marketing, we make sure prospective patients can find the practice online.

Fabric marketing tools show return on advertising and the conversion rate for new appointments.


Case: Grow profit-center revenue

Challenge

When this Los Angeles cosmetic surgeon contacted us, his objective was to grow his high-margin cosmetic surgery business. In the extremely competitive Los Angeles market, this required a unique approach.

Solution

Together with the doctor, we agreed on a comprehensive approach:

  • Marketing plan: We focused on five high-margin procedures.
  • Positioning: Developed clear messaging to differentiate the practice value proposition
  • Brand identity: We created a compelling visual identity which is essential to get on the "list of practices to consider."
  • Internet marketing: We setup and managed pay-per-click ads because women use search engines to research procedures.
  • Measure: We measured all advertising and marketing costs against revenue.

Results

Strong growth in appointment request through Internet channel

We can help you. Call 1(888) 271-5519