"Patient communication is a key factor in providing quality care. Fabric
Medical developed everything our staff needed."
— Los Angeles physician and Fabric client
Making information available is the first step. Writers and information architects make it digestible.
Existing patients receive advice on good skin care and new procedures.
Online appointment requests and intake forms are available online 24/7.
Busy staff members were spending a lot of time on the phone answering patient questions. Our client had limited information available about new and existing treatments on their Web site, and this left patients without a clear idea of treatment options available.
Knowing that consumers use the Internet for research on health information, we started by filling in the gaps in information on the Web site and building a new information architecture. Patient-centric sections, such as "your skin problem," made it easier for the patient to find relevant information - fast. The redesigned Web site became the central point of reference for all existing and new patients.
More efficient call management means less time spent on calls with patients. Internet intake forms improved data entry procedures.