Patients considering elective procedures have (many) options

"To attract new patients, our practice had to stand out. Many women in our market didn't even know that we offered advanced laser treatments!"
— Southern California Dermatologist

If you are competing with the best - you have to look your best. It's all in the details and your patients really care about details

Easy to use Web site, contains advice on skin conditions, and holds in-depth information about procedures

When women use Google to search for information on certain procedures - we make sure they find our client


Case: Attract patients

Challenge

With a significant investments in expensive laser equipment, this Southern California dermatologist wanted to attract more patients to new and innovative laser treatments. Women in the upper income bracket are the target audience for these treatments, so the practice brand needed a boost and marketing efforts had to be focused on the right channels.

Solution

We offered a three step solution:

  • Brand: Define competition for audience and opportunities in market place. Re-position practice with new brand ID and clear messaging differentiating the medical practice from competing practices.
  • Website: Develop a high-quality Website that would match the audience expectations and entice women to consider the practice. A critical part of this work was to develop deep layers of information and patient stories to build trust with prospects.
  • Marketing Program: With a saturated print advertising market, we recommended investing in a medium intensity media relations and PR program as well as highly targeted Internet advertising campaigns.

Results

The only thing that mattered: Immediate growth in high-margin patient base.

Cases


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